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Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place ...
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See our list of marketing research paper topics.. Marketing identifies unfulfilled needs and desires and satisfies those needs and desires in the target market. Marketing entails an entire process that involves identifying opportunities in the market that have potential to make a profit, developing a new product, attracting the customer to the product or service, keeping the customers ... Research Papers | Publications - Marketing Department
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